Beware of Pixels & Trackers on U.S. Healthcare Websites.

The Healthcare industry massively adopted Web Tracking Tools such as Pixels and Trackers by healthcare providers. Tracking tools on user-authenticated and unauthenticated web pages can access personal health information (PHI) such as IP addresses, medical record numbers, home or email addresses, appointment dates, or other info provided by users on pages and thus can violate HIPAA Rules that govern the Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.

This report offer insights for cybersecurity, compliance and privacy executives at healthcare organizations as well as for policymakers, and auditors.