Data Controller – The data controller is the one who owns the data. They make the decision to collect personal data in the first place.
Recommended reading
Client-Side Security
Privacy
Tag Manager Security: How to Control GTM, Adobe Launch & Tealium for Privacy Compliance
Marketing needs to ship campaigns in hours. IT and engineering move in days. Tag managers live at the center of that conflict. …
February 19, 2026
Client-Side Security
Privacy
US Privacy Laws
CCPA consent vs opt-out: What websites Get Wrong About User Choice
If you have a consent banner, a Do Not Sell link, and a preferences database logging every opt-out, you're CCPA compliant, right?…
February 19, 2026
Client-Side Security
Privacy
US Privacy Laws
CCPA Audit Preparation: Evidence the California AG and CPPA Expect
Two years ago, CCPA compliance meant adding a Do Not Sell link, implementing a consent management platform, and hoping the Attorney General’s…
February 19, 2026